Trading, Distribution and Marketing

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Get Premium Value for Your Ingredient Products

The Challenge:

To differentiate unique ingredients with premium value from other commodity products.

The Best Practice:

Create trade brand names for premium products.
When you've created a premium product that's head and shoulders above the rest, you want to make sure it's perceived as such. To ensure the acknowledgement it merits, give it a trade brand name. Most ingredient products have generic or technical names. Trade brand names function like consumer brand names providing an identity and offering premium postioning.