Get Premium Value for Your Ingredient Products
The Challenge:
To differentiate unique ingredients with premium value from other commodity products.
The Best Practice:
Create trade brand names for premium products.
When you've created a premium product that's head and shoulders above
the rest, you want to make sure it's perceived as such. To ensure the
acknowledgement it merits, give it a trade brand name. Most ingredient
products have generic or technical names. Trade brand names function
like consumer brand names providing an identity and offering premium
postioning.